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Every year Synovis MCA is a proud sponsor and participant of BRA Day.The initial concept, conceived by Canadian plastic surgeon Mitchell Brown, MD, in 2011, focused on a single day that is recognized annually on the third Wednesday in October. Dr. Brown advocated for a multi-specialist team approach for all breast cancer patients that included gynecologists, radiologists, plastic surgeons, breast surgeons and medical oncologists, who were all to be consulted to ensure breast cancer patients were aware of their options following mastectomy. Critical to the comprehensive care of every breast cancer patient, this approach ensured her medical needs were assessed by a team of specialists from a variety of medical specialties, rather than from one clinical scope.